"Be who you are, and be that perfectly well."- St. Francis de Salas

Who we are ...

Jessica Goldblatt, Founder/Event Specialist

After twenty years of experience working on all types of events in her native San Francisco Bay Area, Jessica started Dreams on a Dime in 2007 to use her skills and philosophies to benefit her clients. Her degrees in Humanities and Industrial Design give her a nice balance in the study of human culture and design. Whether it’s an intimate holiday dinner party, a fundraiser for a non-profit, or an elaborate wedding, Jessica's goal is to work with clients to create an event that they can feel prideful of and delighted with. Her strong organizational skills, ability to work under pressure, and problem solve allow clients to relax and enjoy their event. She's not embarrassed to admit that she can be a bit persnickety at times but, ultimately, it's the attention to detail that really shines through.  At the end of the day, there is a tremendous feeling of joy and accomplishment knowing that she has assisted in creating exactly what the client wants.

In her free time, Jessica is a regular at the local thrift stores and 99 Ranch Asian supermarket (the store manager and staff at the hot counter know her well).  She loves to travel & makes annual trips to Taiwan to see relatives and brush up on her Mandarin. She enjoys live music, loves going to the movies and theater, is always up for trying a new restaurant, and isn't ashamed to just loaf around the house with her husband and their dogs, Izzy and Delilah, watching "Law & Order" or "Modern Family" marathons.


Cierra Wilkins, Event Specialist

Born and raised in Southern Oregon, Cierra headed out to Southern California after high school to attend California Lutheran University. There she studied International Business with a minor in International Relations. While in high school she studied abroad in Italy and returned there for her junior year at university. Her Italian is a bit rusty but she can still carry on a simple conversation.

After graduation, Cierra got her feet wet in the event world as the private banquet manager for several restaurants and realized her passion for event planning. When she relocated to San Francisco, she continued on the events path as the Private Events Coordinator for San Francisco City Hall then joined the team at Dreams on a Dime.

When she’s not working on events, she enjoys spending time with her family, exploring the Bay Area with her husband, new daughter, and their mini-Schnauzer, Jax, and is continually working on expanding and conquering the items on her bucket list.


Jessica Franklin, Event Specialist

Jessica's start in the wedding industry was as an event coordinator at a beautiful hundred year old farmhouse venue located in the Appalachian mountains, outside of Knoxville, TN. Two years later, she relocated to San Francisco, where she started working with Dreams on a Dime as a day-of assistant, quickly working her way up to becoming an event specialist and coordinating her own events. After six years, she bid San Francisco adieu and moved to South Lake Tahoe, representing Dreams on a Dime in the Tahoe/Reno region. But, after two years in the Tahoe area, the pull of The City was too great and we are thrilled to have her back at our San Francisco office.

Jessica's down time is spent continuing to re-acclimating and explore San Francisco, and reconnecting with local friends . When she's not enjoying outdoor activities, she likes working on word games and puzzles, isn't embarrassed to admit to playing video games, and loves spending time with her two fluffy cats.


Brenda Dos Santos Szeto, Event Specialist

Brenda has spent her life pursuing and discovering the beauty of artistic expression. For the past seven years, she's taken that same passion into planning unforgettable events, and curating an individualized experience for her clients. She believes that every event can be personalized with unique details to set the perfect mood. After planning and styling her own wedding, she realized that event planning was a culmination of all of her experiences, and discovered her calling as an event specialist. When Brenda joined the Dreams on a Dime team, she found an avenue to utilize her skills in art, design, craft, fashion, and organization to help her clients turn imagination into reality for all of their event needs. She is also multilingual in both Cantonese (very good) and Mandarin (conversational).

With degrees in Graphic Design, Art Education, and Fashion Design, Brenda started her career as an after school program leader and an art instructor. She eventually moved on to design children’s wear for some of the largest corporate identities. In 2013, Brenda started her own arts & crafts studio and event space, which earned recognition from multiple Bay Area publications.

When she is not working, Brenda enjoys crafting, researching new travel destinations, and spending quality time with her husband and kids.


And, We ABSOLUTELY Couldn't Do It Without our amazing assistants:

Amy 1






Jaclyn 1


Janet 1












Nareena 2


Stephanie 2